AAID were appointed to provide a schematic design proposal for the Coty office in the Dubai World Trade Center. The brief was to create a sophisticated environment and a new space to host their beauty products and provide a training facility center for their staff.
The main concept behind designing a commercial office for a cosmetics skin and body care company is to ensure the office remains elegant, soft, simple yet sophisticated. This is to highlight the branding of the products and to ensure they stand out. A neutral palette was chosen in a consistent way throughout the space to accentuate the pop of colour which was selected from the Coty Branding Guidelines. In order to encourage staff collaboration, we introduced breakout spaces and multiple meeting points of interaction with writable surfaces for the staff members. A generous breakout space was designed to accommodate for town hall meetings along with catering services for trainees. Access throughout the space was managed for visiting trainees along with the staff members.