AAID Affiliates were appointed to complete interior design scope for the entirety of this existing hotel in South Beach, Florida.
AAID’s Affiliates design scope included all Front of House areas such a reception, lounges, corridors, gym, rooftops along with the guest rooms. Betsy is a privately owned and operated hotel, the client outlined the importance of a homely impression given to all guests.
As a result of this the external Floridian Georgian external style was brought inside through the scheme. All materials and finishes for custom designed FF&E have a historic and emotional connection with the building itself. For example the scheme derived from pre-existing materials and finishes; the colour palettes defined from the colour of the natural environment, of the beach; such as sand, coral, Palm trees and the ocean. There was no brief for the use of sustainable materials, however the team are always conscious of their duty of care in specifying sustainable rated products.
The design team worked closely with Operation Management to deliver working solutions to meet their requirements. The scheme produces a guest experience which is soothing, and comfort which allows for repeat clientele.